About

AxelEcho

We started in 2024 with a vision to make sustainability engaging and accessible for everyone.

Since launching Axel Echo, we’ve grown into a dynamic platform that empowers individuals, waste collectors, and businesses to take real ecological action through gamified tools and community-driven impact.

Vitaliy Tal Tzeytlin, Founder of Axel Echo, illustrated avatar in eco-tech flat design style representing sustainability, technology, and urban innovation.

Tal Tzeytlin

Co-Founder

Co-Founder & CEO

Over 20 years leading tech, product, and innovation teams; founded startups, created gamified systems, and drove social-impact initiatives globally.

Sergii, Dev Architect and Fullstack Developer at Axel Echo, illustrated team avatar in eco-tech flat design style representing sustainable technology and system architecture.

Sergii Babii

Co-Founder

VP R&D

Over 15 years developing scalable web platforms; full stack development, AI integration, and ecotech systems for global digital initiatives.

Valeria, Co-Founder and Product Designer at Axel Echo, illustrated team avatar representing UX/UI design, scalable design systems, and eco-tech innovation.

Valeria Abramov
Co-Founder

Product Designer / UX/UI

Builds scalable design systems and coherent interfaces; unites deep UX analysis with pixel-perfect UI to elevate complex workflows into simple experiences.

Roma Michaely
Co-Founder

Co-Founder& Game Owner
Defines game mechanics, player motivation, UX, playability, engagement loops, rewards, and progression systems.

Galina (Gal Lvov), QA Engineer at Axel Echo, illustrated team avatar representing software quality assurance, testing expertise, and eco-tech platform reliability.

Gal Lvov
QA
Dedicated QA Engineer with hands-on experience in manual and automation testing of web, mobile, and embedded systems.

Vadim Druzhina, Strategic and Analytics Advisor at Axel Echo, former McKinsey Partner, illustrated team avatar representing strategy, analytics, and executive leadership.

Vadim Drujina
Strategic & Analytics Advisor

Former McKinsey Partner

Over 14 years leading 100+ engagements in Digital & Advanced Analytics, Strategy, Marketing & Sales across the USA, UK, Israel, and other regions.

Supports Axel Echo’s strategic direction and investor relations.

Konstantin Breydo
Operations & Growth Advisor

Associate Partner, McKinsey

Over 10 years of experience in strategy and operations, leading analytics-driven growth initiatives in consumer tech and education sectors. Brings expertise in scaling operations, revenue acceleration, and global expansion.

Mission

Our mission is to empower people and communities to protect nature through technology that makes sustainability simple, fun, and rewarding.

We are dedicated to turning everyday eco-actions into meaningful impact — one tree, one point , one clean street at a time.

Innovation

We push the boundaries of eco-technology to create tools that turn sustainability into action, helping you stay engaged, inspired, and ahead in building a greener future.

Sustainable Success

We are committed to your impact. Our platform is designed to turn your eco-actions into real results — and our team is here to support you every step of the way.

Stats

The movement is growing every day

Axel Echo empowers people to take real-world action for a cleaner planet. From sorting waste to growing digital forests — our tools turn participation into meaningful impact.

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K

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Waste points marked in the first pilot phase

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Users said Axel Echo made sustainability feel fun and easy

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Businesses and waste collectors pre-registered

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M

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Eco-actions planned in our first launch year

Our Vision

Driven by Impact, Not Just Code

We believe that sustainability should feel empowering, not overwhelming.
That even the smallest eco-action — marking a bin, sorting a bottle, planting a seed — matters when millions of us do it together.

Axel Echo is more than an app. It’s a call to action. A game that rewards impact. A platform where technology meets nature — and where your choices grow into real change.

Our vision is a cleaner world powered by community, technology, and the unstoppable energy of those who care.